Proven with Deutscher Basketball Bund · Telekom · Orlando Magic · GALA · Best Western Hotels
Your audiences are already there.
Millions of fans. One infrastructure.
How It Works
From Access Asset to Revenue Line.
TREKZ designs, builds, and operates the experience product. You sign off on brand — and collect the revenue.
Revenue & Scale
As volume grows, TREKZ optimises pricing, expands to new partner categories, and unlocks new revenue lines — without additional overhead on your side.
Revenue Optimisation
Partner Category Expansion
Pricing Intelligence
White-Label Scaling
New Revenue Lines
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Optimize & Scale
We track performance, improve conversion, and help you expand to new events, markets, or product lines.
UI/UX for Apps
Custom App Development
Mobile Optimization
App Store Optimization
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Our Work Process
From idea to impact—our process makes it easy, exciting, and effective!
Why TREKZ
Others sell tickets. We build revenue-generating experience programs.
Others
TREKZ
Partner Testimonials
What
our
say
about
working
with
TREKZ!
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Together with TREKZ, we brought our corporate partners closer to the game than ever before — fully packaged, commercially structured, and live in weeks.
Moritz Schäfer
Communication & Media Manager, BWA Basketball Werbe Agentur
"
We had a fully branded experience program live in under 6 weeks. TREKZ handled booking, fulfilment, and customer support end-to-end. Our team did almost nothing.
Leo Grossmann
Owner, G&B Gasto
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From tip-off to launch in 90 days. TREKZ built and operated the entire program — we approved the content and watched experiences groups coming in.
Michael Loulan
Director Global Partnership Activation, Orlando Magic
"
Full activation in one quarter. TREKZ is the only partner that matched our speed while delivering the quality our fans expect from the national team.
Bastian Mayerhofer
Countra Manager, prolon
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We launched bookable travel packages around sport events without a single line of code from our team. TREKZ made it genuinely plug-and-play.
Melanie Widmer
Senior Manager Special Projects, Best Western Hotels
What is brand activation — and how is it different from sponsorship?
Brand activation turns brand assets and audience access into real experiences that build a relationship — not just visibility. Sponsorship gets your logo seen; activation is what you do with that access to make it matter. TREKZ is the experience-design partner for brand and sponsorship activation: we turn access rights and brand equity into money-can't-buy experiences, designed end-to-end and delivered under your brand.
What does TREKZ actually do?
TREKZ designs and operates money-can't-buy brand experiences — white-label, end to end. One product, six parts: (1) the access — players, artists, officials, the arena before tip-off, the stage before doors; (2) the experience design; (3) the creator activation; (4) the fulfillment — flights, hotels, transfers, tickets, plus legal cover and customer-money protection; (5) on-site delivery with German-speaking hosts; (6) an impact report after every experience. You sign off on brand — the machine is ours.
Who is TREKZ for?
TREKZ works with any brand or rights holder that owns access people can't buy their way into — sports federations, media companies, festivals, live-entertainment companies, and the sponsors backing them. If you hold rights, an audience, or brand equity and want to turn it into an experience under your own brand, TREKZ is built for you.
What is the marketing ladder, and what are the seven rungs?
Every marketing budget is measured on the same ladder — from visibility at the bottom to owned first-party data at the top. The seven rungs are: (1) Reach & visibility, (2) Image transfer, (3) Precise audience reach, (4) Engagement & interaction, (5) Emotional loyalty, (6) Advocacy, (7) First-party data & community. Classic sponsorship (logos and boards) reaches rungs 1–2. A designed experience takes you to rung 5; adding the creator amplifier takes you to rung 7. Most marketing stops at rung two.
How much of a sponsorship budget actually reaches activation?
For every euro brands spend on sponsorship rights, only about €0.80 goes to activation — and just 18% of programs reach a 1:1 ratio between rights and activation (source: WFA / Lumency). Most of the budget that exists buys formats that stop at visibility.
Which brands and rights holders has TREKZ worked with?
TREKZ has delivered programs with the Deutscher Basketball Bund, Deutsche Telekom, FUNKE Medien Gruppe, PROLON and Best Western Hotels. We are active across 9 countries — Germany, USA, UK, France, Italy, Finland, Latvia, Qatar and Japan — with 10+ active partner programs, and every experience runs 100% white-label, under the partner's brand, with no co-branding or conflicts.
What exactly do I buy — and how do the three routes work?
You buy one product in six parts, and you can start with one route, two, or all three. Route A — The Fan Journey (ladder rungs 1–3): for the big moments; fans book it themselves and you add the value only you can give. Route B — Full Court (rungs 3–5): the complete experience for your guests, as an incentive, for loyalty, or as a prize. Route C — Signature (rungs 3–7): the experience plus a creator campaign — the amplifier that gets you out of your own channels and into the community; one brand per category.
How does the creator amplifier work?
The amplifier opens a community from the inside instead of interrupting it. Before (six to eight weeks out): a creator challenge runs, and every entry is a piece of content with your brand in it. During: the winners create on-site alongside your social team. After: the shared moments, the advocacy and the data stay with you — as long as the entry point sits on a property you own.
Who owns the participant data — and is the experience brand-safe?
You do — and the first-party data is collected on your own properties, not by TREKZ. Because the entry point sits on a platform you own, the data and the participant relationship stay with you from the start; TREKZ is not a data intermediary in that process, so the GDPR relationship stays cleanly on your side. Brand-safety guardrails for the creator campaign are defined together with you at the outset of each project.
How does an engagement start, and what's the commitment?
Every engagement begins with a pilot — a proof of concept before any rollout. We start with a short scoping conversation about the access you already hold and the moment you want to create, then design and run the pilot to prove the model. There's no long-term commitment required to begin: you scale only once the concept is proven.
Is this a one-off experience, or something you can repeat and scale?
TREKZ can deliver a standalone experience — but the goal is always repeatability. Wherever it makes sense, we design format blueprints with you: a proven, documented experience format you can roll out again and again across seasons, markets and audiences. The pilot proves the concept; the blueprint makes it repeatable — which is what turns a single activation into an efficient, scalable and profitable program, instead of one you rebuild and re-pay for each time.
